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Med Spa HQ · Centers · Reps · Brands · Drilldown + PDF Export
40 active locations · 11 brands · 8 states · ~58 sales reps tracked · NR + RR data
Data window: Nov 2025 → Apr 2026 · Last updated: — · Source: monthly center reports + individual rep reports · Download full dashboard as PDF →
📅 Filter by: Showing: Nov '25 → Apr '26 Weekly filters require daily uploads
Network Overview
Centers (40)
Reps
Brands (11)
Insights & Action Items
⬆ Daily Upload
6-Mo Network Revenue
—
NR + RR combined
April 2026 Revenue
$2.84M
▼ 7.1% vs March
April NRs Showed
2,846
▼ 11.7% vs March
April RR Volume
4,986
▼ 3.8% vs March (still +100% vs Nov)
Active Locations
40
▲ +16 since Nov 2025
Rev / NR Showed (Apr)
$927
▼ 21% from Nov peak ($1,173)

Total Network Revenue (NR + RR) by month, all 40 centers

NR Volume vs RR Volume clients showed

NR Revenue per Client Showed network efficiency — declining

RR Revenue Growth retention engine — climbing

The Defining Pattern 5 months of compounding signal — reaffirmed by April data

Revenue per NR is in freefall. Down from $1,173 (Nov) → $927 (Apr) — a 21% decline across 6 consecutive months. Network is generating more NR volume but less revenue per client. April's drop is the second-steepest of the period.

RR retention is our growth engine. RR client volume DOUBLED (2,488 → 4,986) and RR revenue more than DOUBLED ($122K → $256K). Conversion of these returning visits into NR referrals is the largest untapped lever in the network.

Capacity expansion is real. 24 → 40 active locations in 6 months, +66%. April added DermaFix WW Spa to top tier and 2 new locations (Naples, PLR-stub). The footprint scales — efficiency does not.

April is "softer than March across the board" — revenue, NR volume, RR volume all down. This is the first month where every leading indicator declined together. May data will confirm whether this is seasonal, a hangover from peak Q1, or systemic. Investigate.

Centers — All 40 locations · 6 months sortable, filterable · NR + RR Net Sales by month

Center Brand Tier Nov '25 Dec '25 Jan '26 Feb '26 Mar '26 Apr '26 6-Mo Total Trend (Apr vs Nov)

Top 10 Centers — April 2026 NR Revenue

Steepest Decliners — Apr vs Nov

Reps — Performance Across Months 5 months of rep data · sortable · ranked by April NR revenue

Rep Tier Dec NR Rev Jan NR Rev Feb NR Rev Mar NR Rev Apr NR Rev Apr NRs Apr Conv Apr Avg Sale Apr RR$

Top 15 Reps — April NR Revenue

Conversion Rate vs NR Volume — April bubble = revenue · upper-left = hidden gems

Brand-level NR + RR Revenue · 6-Month Trend

Brand Revenue Mix — April 2026

Brand Performance Table aggregated across all locations

Brand Locations Nov Dec Jan Feb Mar Apr 6-Mo Total Apr vs Nov Strategic Note

Executive Summary — 6 Months what changed · what to do this week · 30 / 60-90 days

📉 6 consecutive months of declining revenue per NR. $1,173 → $927. The April drop confirms this isn't noise — it's structural. Either lead quality is deteriorating, sales execution is degrading, or pricing/package mix is shifting downward. Pull a sample of NR notes from April to triangulate.

🚨 Simon Lalmayov was #1 three straight months — gone March & April. $170K–$185K/month in NR revenue evaporated. No explanation in the data. This is the highest-priority single-rep investigation in the network.

📈 Kenadee Watson is the new #1 — $163K NR in April at 53% conv. Brand new at this level. Verify she's getting the right comp, lead allocation, and is being protected from churn.

💎 RR base doubled in 6 months (2,488 → 4,986). If we converted just 10% of RR visits into NR referrals at Apr's avg sale, that's another $460K/month. Build the referral incentive — this is the single biggest available lever right now.

✅ Elite & Rising — Protect and Replicate
🔴 Declining — Investigate This Week
💎 Hidden Gems — Reallocate Leads
🔄 Retraining Priorities — Conversion Decline
⚠ Bottom Tier — PIP / Exit Review
🎯 Action Plan — This Week / 30 Days / 60-90 Days

THIS WEEK

  1. Investigate Simon Lalmayov's departure/absence. #1 rep three months in a row, gone March + April. Pull HRIS, GHL, and Slack to confirm status.
  2. Lock in Kenadee Watson. $163K NR in April makes her the new #1. Confirm comp tier, raise hand-fed lead allocation, schedule retention 1:1.
  3. Ageless Spa BRA – do not touch. #1 or #2 NR revenue 6 months running. Hold rep count, hold lead allocation, hold management.
  4. Investigate Ageless Spa ORL collapse. Jan #6 ($112K) → Apr $54K. 50%+ revenue evaporated. Rep departure or operational failure?
  5. Investigate U Skin Naples. Only $5K April revenue, 9 NRs. Either ramping or stalled — needs status review.

30 DAYS

  1. Launch RR-to-NR referral incentive program. Highest-leverage move available. Top RR locations: DermaMode CC (247), Skinique (279), Renewaskin (162), DermaVe MEL (211).
  2. 30-day PIP cohort: Rasheda Peart, Katelynn Beeman, Averi Foust, LaPreshia Miller — all sub-25% conv across multiple months. Document, set 30-day benchmarks, exit if no improvement.
  3. Re-allocate 40-50 NRs each to Hidden Gems: Allison Hughes, Brooke Galler, Patricia Perez, Anastasia Nikolaenko. Estimated +$200K/month at current conversion.
  4. Pull 90-day rep-level data for Timeless Spa ED, DermaMode CC, DermaFix LK. Three top-revenue locations all in steep decline — likely a rep departure root cause.
  5. Audit Apr revenue/NR drop drivers: sample 50 NR notes/calls — is it lead quality, package downgrade, or close failure?

60–90 DAYS

  1. Replicate the Ageless TUL playbook. Went from invisible (Nov) to #1 in NR revenue Feb-Apr. Document what changed (ops, leadership, marketing) and roll the system to 5 underperforming locations.
  2. Rising Stars investment: Skinfinity Spa (+$33K Nov→Apr), Skinfinity COL (+$45K), DermaVeda PC (+$75K Apr) — add reps, increase marketing spend, evaluate territory expansion.
  3. Brand-level rationalization: evaluate U Skin sub-brands (7 locations, mixed results) and consolidate underperformers.
  4. Build the conversion-decline diagnostic loop: network conversion has dropped from 47.7% (Nov) to mid-30s. Standardize call coaching, QA scoring, and weekly 1:1 reviews across all top reps.
  5. Standardize "Top Rep Hand-Fed Lead Pool" — protect Kenadee, Vadim, Ziv, Jonathan, Shannon, Amy, Mikayla from variable allocation. They are the network's revenue floor.
📋 Delegation Block — Copy to LJ Junior / Franz
LJ — three tasks tied to the May 3 dashboard. 1) Pull rep-level activity logs (calls + notes + show count) for these reps for March + April: - Simon Lalmayov (verify status — was #1 three months, gone March & April) - Ashley H. (Nov $170K → gone March) - Anastasia Nikolaenko (steady decline Nov → April) - Koren Bisson (Dec $138K → not visible Feb onward) - Teresa Lambeth (steady decline since Jan) Format: one row per rep per month with NRs handled, packages sold, total $, conv %. Drop in #sales-reports. 2) Pull location-level rep roster snapshots (active reps assigned) for these centers, monthly Nov → April: - Timeless Spa ED - DermaMode Spa CC - DermaFix LK Spa - Ageless Spa ORL We need to know if rep departures correlate with the revenue drops. 3) Build a "RR-to-NR Referral Incentive" tracking table in GHL — pipeline stage = "RR Referral Lead", source = referring RR client name + originating location. We'll launch the campaign once tracking is in place. Same structure as last month's pull. Confirm in #ai-agency channel when done.

📥 Daily Upload Center manually upload daily reports per location or per rep · adjusts dashboard numbers

Until automated source-of-truth integration (Vagaro / GHL) is wired up, use this tab to upload daily reports and enter the numbers that update the dashboard. Files (PDF / JPEG / Excel / CSV) are saved as an audit trail. Numeric entries roll up into the current-month view on the Overview, Centers, Reps, and Brands tabs.

🏢 Location Daily Report

👤 Rep Daily Report

📋 Recent Daily Uploads last 50 entries · across all locations and reps

Date Type Name NR $ RR $ NRs RRs Conv Source File Uploaded
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